Aim & QNC’s ‘We Don’t Play’ Features on KITH Promo Soundtrack

Album opener ‘We Don’t Play’ was used recently on a Mr Porter promo short. The film spotlights NYC clothing retailer Ronnie Fieg and his boutique street brand KITH. Directed by Antony Crook, ‘We Don’t Play’ creates the perfect musical backdrop for a cool film shot in sun-kissed NYC. If you haven’t picked up The Habit Of A Lifetime yet we have a limited number of copies left on vinyl, CD and cassette in the ATIC web-store Please note that the cassettes are extremely limited and will NEVER be reissued so grab ‘em while you can.